Potentia Energy (previously Enel Green Power Australia) is a dynamic joint venture entity co-owned by two global energy leaders, Enel Green Power and INPEX, both committed to driving Australia’s energy transition and supporting the nation in achieving its net zero target.
With a proven track record and extensive expertise across the project lifecycle, Potentia Energy has established a strong presence in the Australian renewable energy sector. After acquiring a significant number of projects, our current portfolio currently has 9 operating plants, comprising over 800MW of solar and wind capacity across Australia. This acquisition has doubled their current portfolio and has secured Potentia Energy a strong position in WA. Potentia Energy also has rights secured for a development pipeline of over 8GW across Australia and is committed to an ambitious growth agenda, targeting a significant increase to its installed capacity across wind, solar, storage and hybrid projects.
Guided by our core values – Collaboration, Authenticity, Responsibility and Excellence – we work closely with local communities, our partners and customer to contribute to a cleaner, more sustainable future.
Job Description
The Role
As Senior Retail Manager, you will lead the execution and operational performance of the retail business, with a focus on acquiring, servicing, and retaining C&I customers. This is a pivotal leadership role responsible for executing an ambitious growth strategy, scaling the retail function, and expanding our presence across Australia. Reporting to the Chief of Energy Markets, you will build and lead a high-performing team across sales, account management, and retail operations to position Potentia Energy as the partner of choice for large energy users seeking renewable energy solutions.
Key Responsibilities
Strategic Leadership & Growth Execution
Progress and implement the retail growth strategy aligned with the company’s growth targets and energy transition objectives.
Drive customer acquisition and revenue growth in the C&I segment through traditional and innovative market offerings and strategic partnerships.
Build and scale the retail function, including hiring, developing, and mentoring a capable, motivated, and performance-driven team.
Drive product development and innovation, including offerings related to demand flexibility, battery integration, and solar.
Identify and pursue new market opportunities including expansion into new geographies, industry verticals, or product lines.
Sales & Business Development
Lead and grow the retail sales function.
Cultivate key relationships with large energy customers, consultants, brokers, and industry stakeholders.
Oversee large deal negotiations, tender responses, and the development of tailored commercial offerings.
Commercial Performance
Manage the retail P&L, ensuring sustained volume growth, gross margin optimisation, and disciplined cost control.
Collaborate with trading, risk, and finance teams to align customer contracting with hedge strategy and compliance obligations.
Manage credit exposure and customer payment performance in coordination with the finance function.
Customer Experience & Operations
Oversee account management, billing, and customer service to ensure a seamless and differentiated customer experience.
Lead initiatives to enhance digital capabilities, customer self-service, and data-driven insights.
Regulatory & Compliance
Ensure full compliance with relevant legislation and regulatory frameworks including National Electricity Rules, NECF, and retail licensing obligations.
Represent the company in industry forums, policy consultations, and market stakeholder engagements.
Desired Skills and Experience
Selection Criteria
8+ years’ experience in the Australian energy sector, with experience in leadership roles in electricity retail.
Proven experience leading C&I market strategy and delivering strong growth outcomes.
Strong track record of managing high-performing teams across commercial and operational domains.
Deep knowledge of retail energy pricing, contracting, customer lifecycle management, and regulatory requirements.
Desirable
Familiarity with LGC-backed products, renewable PPAs/VPPAs, or bespoke sustainability solutions.
Experience in billing systems, CRM tools, data management and customer analytics in the energy sector.
Understanding of wholesale trading interfaces and hedge product integration with retail offerings.
Our Benefits
Every individual is a valued team member at Potentia Energy, and we’re committed to supporting, growing, and helping each person achieve their full potential. Keeping up a positive work-life balance is a key to success for every team across our business.
Some of our benefits include:
Flexible working hours – we provide flexible arrangements that will suit you, including a mixture of time working in our office and from home, compressed work week with half day workday on Fridays. Because you are working from home, we also provide $50 internet reimbursements each month.
Health and wellbeing initiatives – including $100 wellness rebate each month, annual flu vaccinations and health checks, and a day off for your birthday each year. If you’re in the office, we have $35 lunch credits that you can use each week.
Learning and development opportunities – both on the job and via formal training including technical, role specific and leadership development programs.
Employee Assistance Program – confidential and independent counselling and advice service for either a personal or work-related problem if you or a member of your immediate family needs help or advice.
Diversity & Inclusion
Equal opportunity and inclusion are the pillars of our work. Throughout Potentia Energy, and in our head office in Sydney, many different languages, cultures, and stories coexist. Different ages, genders, cultural and ethnic backgrounds and skills complement each other and add value across our business.
We appreciate and value each person’s uniqueness. We encourage diversity of thought and the expression of ideas and opinions. We also make a commitment to foster equality of opportunity as part of creating a rewarding workplace for you. No kind of discrimination will be tolerated. All candidates and colleagues always receive the same treatment, based on their professional skills and abilities.
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